Why values are meaningless in business, and what that means for the people who work there.

We all need to know our personal - and professional - values

For 22 years I worked with some of the world’s largest brands, and advised 93 of the Fortune 100 companies. In that time I spoke to hundreds of thousands of people as a keynote speaker, and always posed the same 2 questions to the audience:

1: “By a show of hands, how many of you hear know you have a set of company values?”. Everyone’s hand would go into…